I love horror movies because they're really fun. They tap into those wonderful primal emotions.
I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.
I feel quite sad for the young musicians coming up because they may never get to pay their rent properly. It doesn't matter what the genre; nowadays, it's so much harder than it ever was.