Great artists are people who find the way to be themselves in their art. Any sort of pretension induces mediocrity in art and life alike.
With photography a new language has been created. Now for the first time it is possible to express reality by reality. We can look at an impression as long as we wish, we can delve into it and, so to speak, renew past experiences at will.
It's refreshing to hear something that's pop but doesn't sound like Britney Spears.