I like playing around with the words; I love it when I feel like I've picked the exact right word to describe whatever it is I'm trying to describe.
It is always more fun to play a bad guy than to be yourself as you can create a character unlike your own and be someone you are not for a change.
For me, a $20 wine that drinks like a $40 wine in terms of complexity and interest is a value, while a $5 wine that is not very good is not a value at all in my opinion.