I think in terms of family, in terms of relationships, in terms of work, competition to be the favorite, to be the noticed, to be the one - I don't know if it exists for all personalities, but I know for sure it did with me.
And whereas women had to fight to find their way into the workforce, men are now fighting to reclaim their place in the family structure.
Because education is the backbone of a competitive workforce and successful economy, making it a priority is not uncommon.