The way the business things work in Russia is you have to meet people, you have to go through a certain amount of etiquette and business things are done just simply by a shake of the hand and whether they like you or not.
Think of someone you know who's not saved but you may be afraid to share the Gospel with that person. I've found a way that's radically effective in training people to share the Gospel.
My dad instilled in me a great sense of humor. I wasn't bullied at school because my outward attitude was confident, and that helps.