You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.
“We're not trying to reinvent the wheel; for any environmental organization to claim sole responsibility for any kind of victory is insane, because everybody attacks these problems as a group.”