I have seen entrepreneurs ask for hundreds of millions of dollars on a concept and try to sell because of 'their passion' for an idea. If the idea is that good, why wouldn't I cut you out and hire someone who is just as passionate for much, much less?
The most important thing is to preserve the world we live in. Unless people understand and learn about our world, habitats, and animals, they won't understand that if we don't protect those habitats, we'll eventually destroy ourselves.