The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
Let's face facts, this is visual medium, there's a very high premium put on people who are good-looking. But the minute you rely on that you get yourself in trouble. You certainly don't make a career out of that anymore as an actor.
What Americans can't face is that one of the reasons that the Russians and the Chinese were so impressed with us during the Cold War was the fact that Nixon and Kissinger went on bombing despite public reaction.

