The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
“But the West did not last long enough. Its folk myths and heroes became stage properties of Hollywood before the poets had begun to get to work on them.”
“If it weren't for Philo T. Farnsworth, inventor of television, we'd still be eating frozen radio dinners.”