The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
“I didn't know folk music growing up, no. It's something I've come to study, really, because I think there's so much to learn from traditional music in the sense of the way music began as a way of communication, the traveling storyteller, the bard, the minstrels.”
“Turn off the TV and start digging around for information that's not from a corporation trying to make money.”