The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
“Ever since I started to get recognition I've picked out certain fans and reverse-stalked them.”
“The decisive moment in the defeat of upper class, capital-S, Society may have come when, in newspapers all over the nation, what used to be call the Society page was replaced by the Style section.”