The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
“There's a basic kind of tension here. It's between those who say, I'd like to clear cut this forest and reduce it to saw timber because that's an economically productive thing for me to do.”
“The voice doesn't take a lot of effort now, but in the beginning it was hard to try to find a voice. The one I settled on was just easier to do for a half-hour.”