The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
I feel like I'm waving the flag for musicianship, trying to bring back bands that can play.
Portugal is a high hill with a white watch tower on it flying signal flags. It is apparently inhabited by one man who lives in a long row of yellow houses with red roofs, and populated by sheep who do grand acts of balancing on the side of the hill.