The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
“It is my happy privilege to be able to stand here and tell you that if you elect me you will have elected a governor who has made no promises of preferment to any man or group.”
“My state has the highest child poverty rate in all of New England, above the national average.”