Chess only appeals to quite a small minority. It does not have the cachet of a mainstream popular sport.
I think it helps a lot when they tell people that Teri Hatcher likes you. If you're Teri Hatcher's boyfriend, suddenly you're hunky I guess. I've spent 40 years being average and now I'm Teri hatcher's boyfriend and here we are. I've been really fortunate.
I believe that historians and analysts of historical events need the authority of facts supplied by living witnesses to the events, which they make their subject.

