Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.
“Five years ago, people were crying and feeling the Japanese were about to take over the Earth. I don't hear that kind of talk anymore.”
“I think I'm sort of blind to genre. As long as it has a sort of honesty about it, which I think you'll hear in whatever music you respond to, then I think it doesn't need to be called anything particularly.”