No matter what message you are about to deliver somewhere, whether it is holding out a hand of friendship, or making clear that you disapprove of something, is the fact that the person sitting across the table is a human being, so the goal is to always establish common ground.
“The BBC is part of the glue which binds the United Kingdom together. At those times of national moment - of joy or sadness, in the UK or around the world, at times when the nation wants to celebrate, mourn or just enjoy itself people turn to the BBC.”
“We're building a great company, and we're very excited about the future of the company.”