You've got to be actively involved in the process yourself and you've got to listen carefully to what the coach is saying, take that on board yourself and implement what the coach is saying.
“The publisher is a middleman, he calls the tune to which the whole rest of the trade dances; and he does so because he pays the piper.”
“It's important to be informed but I also think it's important to be inspired. I'm creating a space where people can be inspired.”