You've got to be actively involved in the process yourself and you've got to listen carefully to what the coach is saying, take that on board yourself and implement what the coach is saying.
“I actually really suck at naming books, so lots of years ago, readers were sending in their ideas for titles, and what we realized is that they were smarter than us. So we thought, Hey, go for it. So now we have a contest every year.”
“In the name of the United States and President Bush, I want to thank the Mexican people, President Fox and his government for their friendship.”