It's about somebody initially knowing more about it than you do but eventually you learn a lot about it yourself and practise the skills and techniques that you've been taught.
“Hype is the awkward and desperate attempt to convince journalists that what you've made is worth the misery of having to review it.”
“Hatred, intolerance, poor hygienic conditions and violence all have roots in illiteracy, so we're trying to do something to help the poor and the needy.”