We are not about to send American boys 9 or 10 thousand miles away from home to do what Asian boys ought to be doing for themselves.
The task is to investigate speech sounds in relation to the meanings with which they are invested, i.e., sounds viewed as signifiers, and above all to throw light on the structure of the relation between sounds and meaning.
The path of least resistance and least trouble is a mental rut already made. It requires troublesome work to undertake the alternation of old beliefs.