A guy's biggest style mistake is definitely trying to look too cool. As long as you've got a good pair of jeans, a good pair of boots and a few good shirts, you're fine.
When my grandfather died, I started adopting some of his accents, to sort of remind myself of him. A homage. He was a war hero, and he was really great with his hands.
I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

