I think I infuse the music with a new passion. Part of this is because I have fallen in love: I am in love with the New York Philharmonic. The chemistry has just been right. Beyond expectation.
In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.
The creative process is not controlled by a switch you can simply turn on or off; it's with you all the time.

