When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
The word survivor suggests someone who has emerged alive from a plane crash or a natural disaster. But the word can also refer to the loved ones of murder victims, and this was the sense in which it was used at a four-day conference in early June at Boston College.