When you're shooting a network television show it inevitably starts airing a few episodes in, and depending on the ratings and the response from the public, you find yourself tweaking your performance or the scripts go in a different direction.
I don't understand the whole testing-numbers thing. It is not how I want to make movies.
I became a real Shell Motor Oil expert, and I did this 25-minute film. It turned out really well and, as a result, they offered me more work and lots of commercials to direct.

