I think there's something very lovely and hilarious about exploring the particular neuroses of the female mind. It's just not the same thing with men. I mean, there are exceptions, but for the most part, women beat themselves up in their heads more. They overanalyze stuff far more than men do.
An interim government was set up in Afghanistan. It included two women, one of whom was Minister of Women's Affairs. Man, who'd she have to show here ankles to to get that job?
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

