When I was in my early 20s, my dream was to write mystery novels. I wanted to do what my favourite crime writer, Ross Macdonald, did - crank out a book a year. The only problem - and it was a considerable one - was that I stank.
I would obviously like to have been arriving in Valencia with the title still up for grabs, let's not kid ourselves, but even though Valentino has won, the season is not over for me.
They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers.