It's one thing, holding open the door for someone at a grocery store, or the library, or just about anyplace else. But the doughnut shop is a different thing altogether. This is a get-in-and-out-as-fast-as-you-can operation. There's no room for courtesy or chivalry here.
Whether one believes in a religion or not, and whether one believes in rebirth or not, there isn't anyone who doesn't appreciate kindness and compassion.