Crime fiction makes money. It may be harder for writers to get published, but crime is doing better than most of what we like to call CanLit. It's elementary, plot-driven, character-rich story-telling at its best.
It is always self-defeating to pretend to a generation younger than your own; it simply erases your own experience in history.
As I said, my parents loved that when they came to America, if you worked hard, the only things that could stop you were the limits you placed on yourself.