I don't happen to think magazines should be full of thin people. What I do say is that we can all work a little harder with what we have. It is possible to achieve a better body shape and heart rate with nutrition and exercise.
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Life is painful, nasty and short... in my case it has only been painful and nasty.