One of the things that made me persist in the Antarctic in the face of sickening discouragements was my determination to name a portion of the earth's surface after my father.
“I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.”
“What are facts but compromises? A fact merely marks the point where we have agreed to let investigation cease.”