Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.
If the movie's well made and it's about things that count, people will ultimately see the depth in it.
I blame it on Walt Disney, where animals are given human qualities. People don't understand that a wild animal is not something that is nice to pat. It can seriously harm you.