Not everyone can say, 'I'm going to write a classic today.' If that was the case, we'd all be doing it.
In New York, you couldn't wish for a nicer audience, or in L.A., Chicago, Boston. But when you get into secondary markets, they don't have a clue.
If you were a medieval scholar reading a book, you knew that there was a reasonable likelihood you'd never see that particular text again, and so a high premium was placed on remembering what you read. You couldn't just pull a book off the shelf to consult it for a quote or an idea.

