Technique! The very word is like a shriek of outraged Art. It is the idiot name given to effort by those who are too weak, too weary, or too dull to play the game. The mighty have no theory of technique.
“You know, in the old days, you might be able to slowly sort of build an audience for your work by publishing two, three novels before you hit it big. You know, now, there's much more of an emphasis in the publishing houses on making sure that every book makes money.”