Technique! The very word is like a shriek of outraged Art. It is the idiot name given to effort by those who are too weak, too weary, or too dull to play the game. The mighty have no theory of technique.
“It's a terrific... you can't put it down. So I phoned him back and I said I'd love to do it. I went over to Paris for a meeting, and we just talked very generally about the approach.”