PR is extremely important, and being able to use it in the right way means everything. You have to market your success.
“When it comes to hockey, it's been in my blood since I was 3 or 4 years old. I love coaching the kids, especially at that level.”
“That's why I made a comeback in 1988. I knew there were chances of not making it, but I didn't want to end up at sixty years old and say I should have tried when I was thirty-eight.”