PR is extremely important, and being able to use it in the right way means everything. You have to market your success.
“1 month ago the American people stopped to remember the third anniversary of the beginning of the Iraq war. We thought first and foremost of the selflessness, patriotism and heroism by our troops, our National Guard and Reserves.”
“You can't have rock and roll without drugs, you can't have rock and roll without sex.”