PR is extremely important, and being able to use it in the right way means everything. You have to market your success.
The two most misused words in the entire English vocabulary are love and friendship. A true friend would die for you, so when you start trying to count them on one hand, you don't need any fingers.
All religions have periods in their history which are looked back to with retrospective fear and trembling as eras of persecution, and each religion has its own book of martyrs.