PR is extremely important, and being able to use it in the right way means everything. You have to market your success.
“I hate wasting time or money and that happens all the time for no good reason, and then people save money by skimping on the important things.”
“Whoever would have guessed that in the land of cheap sausages and mashed potatoes there could be such a change which would actually bring the French from Paris every weekend to invade Britain en masse to eat great food and drink great wine.”