Memory is very important, the memory of each photo taken, flowing at the same speed as the event. During the work, you have to be sure that you haven't left any holes, that you've captured everything, because afterwards it will be too late.
The way to connect with voters on the plan is to simply give the facts. Fifty per cent of taxpayers pay 97 per cent of the taxes. By most people's standards, that's already fair. The President is playing the class warfare card because he knows that a lot of people may never hear that particular fact