What to an outsider will be no more than the vigorous presentation of a conviction, to an employee may be the manifestation of a determination which it is not safe to thwart.
HAG Records, is a company that I've owned. I've had a couple of gospel releases on it. We developed a pretty good distribution setup there and we do have something to use in case they don't want to sign us.
It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.