With Westerns you have the landscape is important, and it's empty, and only you populate it. When you populate it, you can tell any kind story that Shakespeare told, you can tell in a Western.
Chocolate is the first luxury. It has so many things wrapped up in it: Deliciusness in the moment, childhood memories, and that grin-inducing feeling of getting a reward for being good.
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.