A choreographer deals with the movement that you create, and with a creative director it's about the story, the stage, the lighting, the costuming, executing someone's idea, choosing how far to go or how little to go, and blending it so that you feel it, you're emotionally effected.
“Of course it can be said of jails, too, that they try - by punishing the troublesome - to deter others. No doubt, in certain instances this deterrence actually works. But generally speaking it fails conspicuously.”
“From William of Orange to William Pitt the younger there was but one man without whom English history must have taken a different turn, and that was William Pitt the elder.”