A choreographer deals with the movement that you create, and with a creative director it's about the story, the stage, the lighting, the costuming, executing someone's idea, choosing how far to go or how little to go, and blending it so that you feel it, you're emotionally effected.
Poems and songs penned as an unstoppable outpouring of the heart take on a life of their own. They transcend the limits of nationality and time as they pass from person to person, from one heart to another.