A choreographer deals with the movement that you create, and with a creative director it's about the story, the stage, the lighting, the costuming, executing someone's idea, choosing how far to go or how little to go, and blending it so that you feel it, you're emotionally effected.
“Imagine for yourself a character, a model personality, whose example you determine to follow, in private as well as in public.”
“I never 'say' anything in my work. I invent a world. Let others decide what is being 'said'.”