A choreographer deals with the movement that you create, and with a creative director it's about the story, the stage, the lighting, the costuming, executing someone's idea, choosing how far to go or how little to go, and blending it so that you feel it, you're emotionally effected.
“Those who desire to rise as high as our human condition allows, must renounce intellectual pride, the omnipotence of clear thinking, belief in the absolute power of logic.”