Women can really be who they are. I'm about to say the F word, feminist. Often that word has such a negative connotation.
I am looking for a character that connects to me on some level. It has to be about something, it has to have depth to it and it has to be about something. The story of the character and their relationship with the people and places around them appeal to me and are what I look for.
The easiest and simplest thing that any one can do to make their car safer, more gas efficient, whatever - check the tire pressure.