Solutions-oriented campaigning with a little passion and a little humor; I think that will go a long way. I think people are desperate for it.
“But inspiration? - That's when you come home from abroad and are asked: Well, have you found inspiration? - and fortunately you haven't. But the impressions sink in, of course, and may emerge later: None of us has invented the house; that was done many thousands of years ago.”
“We will have a border that is open for business, open for tourism, open for legitimate travelers; but that is closed to terrorists and drug pushers and smugglers and others who seek to break the law.”