I was raised by an actress, and I watched all those women turn 60 and ask, Shouldn't get face work? My mother and Anne Bancroft said, We're not going to fall into that.
Demand is best measured in terms of spending. You know, I think in traditional economics, it's a mistake to measure it in terms of the quantity of goods.
It's a terrible thing to go through life thinking that you have a rock on your side when you haven't.