It avoids a self-conscious relationship to the act. We live in the most self-conscious society in the history of mankind. There are good things in that, but there are also terrible things. The worst of it is, that we find it hard to give ourselves to the cultural process.
To be powerful in South America, you have to be transparent and you have to have a very clean reputation. Transparency for me today is a magic word in South America. Power comes from transparency and a track record of execution.
My nightmare of nightmares is being overdressed for a casual event - I've done it! You have to have a real sense of what you want to communicate.