There's nothing that will change someone's moral outlook quicker than cash in large sums.
“I didn't get my degree at NYU; I got it later, they gave me an honourary one.”
“They ended up spending a total, their campaign plus the independent, about 1.3 million. I only ended up spending about - not only, but I spent about 2 million. But I had no intention of doing that until I was attacked with a negative ad by an independent group.”