“A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.”

“Most people who are selling their mineral rights, this is a once-in-a-lifetime transaction. The people who are buying, the landmen who are coming in, do it every day. So there's a little inequity there about knowledge.”