It is not cowardly, quite the contrary, to seek to meet the adversary and know his intentions. However, it is cowardly, shameful and treasonable to lay down arms.
Producing is nothing more than bringing all the elements together, connecting people.
People tell me they laughed hard enough to wake their spouses, that they've given away numerous copies to friends, and that it's the one Trek book they'll give to people they wouldn't expect to like others.