Much of outcomes research is a systematic attempt to exploit what is known and make it better.
“A lot of times when songwriters get together and write a song... somebody will come in with a hook and a lot of times they come out with something that sounds a little crafty.”
“The ability of our people to think quickly and create great products in this whole new world of Internet open standards is not only essential to our success but is also one of the things that impresses me most about Netscape.”