Much of outcomes research is a systematic attempt to exploit what is known and make it better.
“Look, I play all these tough guys and thugs and strong, complex characters. In real life, I am a cringing, neurotic Jewish mess. Can't I for once play that on stage?”
“I many no longer depend on pleasant impulses to bring me before the Lord. I must rather response to principles I know to be right, whether I feel them to be enjoyable or not.”