Much of outcomes research is a systematic attempt to exploit what is known and make it better.
“It's funny, because '1600 Penn' was the first time I really started to read the reviews, because I am an executive producer and I wanted to see what people were enjoying and not enjoying as a means to an end, right?”
“I think this show I'm going to do,' Awake,' if it's done well, will not only be provocative and entertaining, but help people. I want to do that.”