Much of outcomes research is a systematic attempt to exploit what is known and make it better.
“We talk about theatre museums filled with old costumes and things. What we also need is a theatre museum of the old routines on videotape. We are only the custodians of those techniques, and they should be preserved.”
“I read all the time. People ask, 'Do you read while you work?' And I say, 'I better.' I take two or three years to finish one of my enormous books, and I can't go that long without reading.”