Much of outcomes research is a systematic attempt to exploit what is known and make it better.
“The mastery of the turn is the story of how aviation became practical as a means of transportation. It is the story of how the world became small.”
“I think you have to control the materials to an extent, but it's important to let the materials have a kind of power for themselves; like the natural power of gravity, if you are painting on a wall, it makes the paint trickle and it drips; there is no reason to fight that.”