Managers tend to treat organizations as if they are infinitely plastic. They hire and fire, merge, downsize, terminate programs, add capacities. But there are limits to the shifts that organizations can absorb.
I have an elbow that bends the wrong way, and I'd do things like stand in an elevator and the doors would close, and I'd pretend that my arm had got caught in it, and then I'd scream, 'Ow, ow, put it back!'
Great companies start because the founders want to change the world... not make a fast buck.

