As American as an apple is and as American as baseball is, they don't go together. You can't be chewing an apple at a baseball game. You've got to let go of the diet that day.
And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time.