So we take a lot of pride in that. It's really on us to turn this thing around. I think this last month we've done just that. We've pointed ourself in the direction that we want to be, and I think we're starting to head towards that. Right now we're in a nice rhythm.
“I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.”