I don't read my own reviews and I haven't for probably 15 years. I read other people's reviews, though.
As an adolescent I wrote comic books, because I read lots of them, and fantasy novels set in Malaysia and Central Africa.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

