I write when I have to; I write when the song is done and I deal with the idea and I just go with it and I'll become what that song is all about until I have finished it. And when you do that, it makes the song more visual, it makes it more personal.
At the end of the day, a television, a computer, or a smart phone is just a device through which one can access content. The content itself is what matters, not the device.