Check bags are fun. I just make sure there won't be anything illegal in my check bag which is forbidden at a cabin of a plane. Just leaving things like scissors and such out of my carry-on things in order to avoid troubles with some certain airline, y'know.
I'm not out for quotas. I'm out to attract the best young men and women of our nation.
My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.