You don't lead by pointing and telling people some place to go. You lead by going to that place and making a case.
“Ultimately, I'm a mess. I don't mean I'm a mess, like, emotionally - I mean, I think probably everybody's a mess. David's a mess. But. I'm talking about... I'm messy.”
“A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be.”