You don't lead by pointing and telling people some place to go. You lead by going to that place and making a case.
Even though people may be well known, they hold in their hearts the emotions of a simple person for the moments that are the most important of those we know on earth: birth, marriage and death.
I've played a lot of bad guys, 'cause that was the only work I could get. People saw my face and went 'oooh'.