The Final Jeopardy! questions seem to be, by design, things you can't know. And so it's not about who knows them, but who can figure them out in thirty seconds.
So there's always been this clash between what is the public good - that which belongs to all of us in common - and what can be exploited for a private interest.
A telescope will magnify a star a thousand times, but a good press agent can do even better.