For me, it started as a child with one of those little wooden jigsaw maps of the U.S., where's there's crocodiles on Florida and apples on Washington state. That was my very first map.
When I got to 40 or so... I had the sense when I looked back over my life I would actually see a mess of decisions, a few of which I had thought about, some of which I had sort of stumbled on, and many that I had no control over whatsoever.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.