I'm not talking ideas, or even presentation. It's like in politics: You have to sell something to become an electric player - like your skin or your heart.
If you don't have a story that will hold the audience, you won't have a successful show.
The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000.